Pride in Cheltenham
16 MAY
2026
1PM - 7pm
IMPERIAL GARDENS
Cheltenham, GL50 1QZ
What's on at Pride in Cheltenham
A Spectacular Line-Up on Pride in Cheltenham's Willans LLP Main Stage to be announced VERY soon
– PLUS –
🐾 2026’s Pride in Cheltenham Dog Show
🏳️⚧️ Trans* in Gloucestershire’s Trans* Information Zone
🤸♂️ All new healthy body, healthy mind programme
🍔🍺 Delicious and varied food and drink offering
🛍️ Local businesses and non-profit organisations
thank you to
our sponsors
Pride March
March with us through the town centre, meeting outside John Lewis at 12pm arriving at Pride at 1pm
Main Stage
Join us at the Willans LLP Main Stage for a dazzling wide range of local talent
Marketplace
We're delighted to be joined by over 30 local businesses and charities in our marketplace
Food & Drink
We've lined up a delicious range of food and drink options, with something for everybody
Join us for the Pride in Cheltenham
Pride March
This march is much more than a celebration; it’s a powerful statement of visibility for our community and our chance to ensure everyone understands the struggles we face and to call to our allies to join us.
Individual Registration
Individuals and friend/family groups do not need to register to join; show up on the day!
Group Registration
Part of a community group or organisation that wants to join the Pride in Cheltenham march? Fantastic! We ask all groups to register using the form below to help us organise the procession.
There is no fee for individuals or community groups to join the march; we ask for a token contribution if you join as a corporate group to help support the cost of delivering pride.
Community Group, LGBTQ+ Group, Pride Event: £ Free Entry
Corporate Entry Level 1 – Annual turnover under £500,000: £80 Entry
Corporate Entry Level 2 – Annual turnover over £500,001: £150 Entry
Join us for the Pride in Cheltenham
Dog ShoW
The Pride Dog Show takes place in the middle of Pride with 7 classes up for grabs. Entry is £5 per dog/per class, and registration is on the day at the Pride Info & Merch tent. More information on entry and prizes to be announced.
Classes:
Fabulous and Fluffy
Showcase the fluffiest, most fabulous fur! Long-haired or short-haired, it’s all about volume and style.
Proudest Pup Personality
Highlight the dog with the most personality and energy, whether through wagging tails, playful jumps, or cheerful barks.
Best Pawformance
A talent show for tricks, obedience, or just general adorableness. Let the dogs show off their unique skills and charm!
Golden Oldies
Celebrate senior dogs who bring wisdom and charm to the show.
Best in Show
A showcase of all winners
find us
Pride in Cheltenham
Imperial Gardens, Cheltenham, Gloucestershire, GL50 1QA
Travel to Pride
Bus (Stagecoach)
Stagecoach Bus Routes to Cheltenham Town Centre will take you only a 10-minute walk from Imperial Gardens. The “Cheltenham, Imperial Square” bus stop is right by the park for a closer stop.
Car
No private parking is provided at the event site. There is limited paid on-street car parking in the surrounding area; however, these are normally very busy, so we advise parking in the multi-story carparks in the town centre and walking to the park.
E-Scooter (Voi)
There is a Voi parking spot at the south of the park.
Accessibility
Pride in Gloucestershire is committed to making our events as accessible and inclusive as possible. We hope the information on accessibility helps you make an informed plan for your day with us.
Please ask at the Pride Information Point when you arrive if you need help at the event. Printed event programs are available on the day, including large font versions.
If you have any questions or accessibility needs, and you would like to inform us before our events, please email our Accessibility and Inclusion team at accessibility@prideinglos.org.uk. All personal information will be stored securely and handled in line with GDPR.
Toilet Facilities
BSL & Assistance Animals
BSL
The main stage will have full BSL interpretation at at Pride in Cheltenham.
Assistance Animals
We wholeheartedly welcome assistance animals at Pride in Cheltenham and all Pride in Gloucestershire events. We recognise their essential role for many individuals and ensure they are accommodated so everyone can enjoy the event.