PRIDE IN CHELTENHAM
Saturday 18th May 2024 • 12:00 - 18:00 • Imperial Gardens
Pride March 11:00 - 12:00 from Cheltenham High Street
🎤 A Spectacular Line-Up on
The Main Stage ✨
- PLUS -
🐾 2024's Pride in Cheltenham
Dog Show
🏳️⚧️Trans* in Gloucestershire's
Trans* Zone
🍔🍺Delectable food and drink offering
🛍️Local businesses and non-profit organisations
Countdown to Pride in Cheltenham
✨Pride in Cheltenham is proudly sponsored by...
Pride in Cheltenham Event
Celebrate the spirit of inclusivity and love at Pride in Cheltenham 2024! This year promises to be bigger and better, featuring a fantastic activities for all ages. Whether you're part of the LGBTQ+ community or a supportive ally, come and share in the joy and unity of this special day. Let's make Pride in Cheltenham 2024 a day to remember!
🎤 Pride in Cheltenham Main Stage
The main stage at Cheltenham Pride is set to be a dazzling showcase of diversity and talent, promising an unforgettable experience for everyone. From 12:00 to 18:00, attendees can expect a sensational lineup featuring a vibrant mix of artists and performers from various backgrounds, each bringing their unique flair and passion to the stage. This year's event emphasises inclusivity and celebration, with acts ranging from electrifying live music and drag performances to inspirational speakers and dance groups.
🐾 The 2024 Pride Dog Show
The Pride Dog Show takes place in the middle of the event with 8 classes up for grabs. Entry is £2 per dog/per class, and registration is on the day at the Pride Info & Merch tent. There are treats for all dogs, and the top 3 in each class will get a rosette. The class winner receives a trophy and is entered into the Best in Show Class.
Classes:
- Best Dressed
- Waggiest Tail
- Biggest Diva
- Dog That Looks Most Like its Owner
- Best Puppy (under 1yr)
- Best Veteran (over 7yrs)
- Best Rescue Dog
- Best Child and Pet
- Best In Show
🍔2024 Food and Drink🍺
Pride in Cheltenham March
Join the Pride in Cheltenham march, as our community stands up to show their voice. This march is much more than a celebration; it's a powerful statement of visibility for our community and our chance to ensure every understands the struggles we face and to call to our allies to join us.
Take part by coming along at 11:00am on Saturday, 18th May, make your voice heard, and help us continue our fight for equality.
Route & Timings
💠Gather outside John Lewis and Partners, High Street
⌚ Meet from 11:00am
🌈 Depart at 11:30am
✨ Arrive at Pride in Cheltenham at 12:00pm
Individual Registration
Individuals and friend/family groups do not need to register to join; show up on the day!
Group Registration
Part of a community group or organisation that wants to join the Pride in Cheltenham march? Fantastic! We ask all groups to register using the form below to help us organise the procession.
There is no fee for individuals or community groups to join the march; we ask for a token contribution if you join as a corporate group to help support the cost of delivering pride.
Community Group, LGBTQ+ Group, Pride Event: £ Free Entry
Corporate Entry Level 1 - Annual turnover under £500,000: £50 Entry
Corporate Entry Level 2 - Annual turnover over £500,001: £100 Entry
Pride Afterparty
Continue the celebration after pride, with our official Afterparty at
Popworld Cheltenham
💠2A Regent St, Cheltenham GL50 1HE
⌚ 6:00pm to late
✨ Tickets on sale now!
Good To Know
🚌 Travel and Getting to Pride
Pride in Cheltenham is hosted in Imperial Gardens, Cheltenham, Gloucestershire, GL50 1QA
Bus (Stagecoach)
Stagecoach Bus Routes to Cheltenham Town Centre will take you only a 10-minute walk from Imperial Gardens. The "Cheltenham, Imperial Square" bus stop is right by the park for a closer stop.
Car
No private parking is provided at the event site. There is limited paid on-street car parking in the surrounding area; however, these are normally very busy, so we advise parking in the multi-story carparks in the town centre and walking to the park.
E-Scooter (Voi)
There is a Voi parking spot at the south of the park.
❓Frequently Asked Questions (FAQs)
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What is Pride in Cheltenham?
Pride in Cheltenham is an annual event celebrating the LGBTQ+ community and its allies. It's a day of unity, acceptance, and joy, featuring a pride march, live music, speeches, stalls, food & drink and more, aimed at supporting equality and diversity in our community.
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When and where will Pride in Cheltenham take place?
The event is scheduled for Saturday 18th May 2024, from 12:00 to 18:00. It will be held at Imperial Gardens, Cheltenham
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Is there an entry fee?
No, Pride in Cheltenham is free to attend! We believe in making our celebration accessible to everyone. However, donations are welcome and greatly appreciated, as they help us to continue this tradition.
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What should I bring to the event?
We recommend bringing sunscreen, a water bottle, comfortable footwear, and your pride flags or attire to show your support! Don't forget to check the weather forecast and prepare accordingly.
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Are there any age restrictions for attendees?
Pride in Cheltenham is open to people of all ages. There will be activities suitable for children as well as adults.
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Will there be food and drinks available?
Yes, there will be a variety of food and drink vendors offering delicious options, including vegan and gluten-free choices. Feel free to bring your own snacks, but please remember to leave no trace and dispose of your rubbish responsibly.
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What measures are being taken to ensure safety and security?
The safety of our attendees is our top priority. There will be security personnel and a first aid station on site. We are also working closely with Cheltenham Borough Council & Local Authorities to ensure a safe environment for everyone.
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Can I volunteer at the event?
Absolutely! We're always looking for enthusiastic volunteers to help make Pride in Cheltenham a success. Please take a look at Volunteering for more information.
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Are pets allowed?
Yes, pets are welcome but must always be kept on a leash. Please consider whether your pet is comfortable in large crowds and loud environments.
We will also return with our annual Dog Show, so we expect many dogs to be on-site.
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How can businesses or organizations get involved?
Businesses and organizations can support Pride in Cheltenham through sponsorships, hosting a stall, or by participating in the march. For more information on how to get involved, please see the relevant sections under "Get Involved" on our website.
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Can I bring signs or banners to the event?
Yes, you are encouraged to bring signs and banners to show your support and express yourself. However, we ask that all messages are respectful and supportive of the LGBTQ+ community. Hate speech or offensive material will not be tolerated.
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Is there a dress code for the event?
There is no dress code for Pride in Cheltenham (other than minimum swimwear coverage)— feel free to express yourself in any way you feel comfortable!
Many attendees choose to wear pride colours or costumes, but this is entirely optional.
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What happens in case of bad weather?
Pride in Cheltenham will take place rain or shine! In the case of severe weather, we may adjust the schedule for safety. Please check our website or social media for real-time updates.
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Is photography or video recording allowed during the event?
Yes, attendees are welcome to take photos and record videos to capture the memories of Pride in Cheltenham. We encourage you to share your experiences on social media! However, please respect others' privacy and ask for consent before taking close-up shots of individuals or small groups.
Please note we will be taking photographs and capturing video throughout the event.
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Can I bring my own food and drinks to the event?
Yes, you're welcome to bring your own food and non-alcoholic drinks. However, glass containers are not allowed for safety reasons. We also encourage you to support our food vendors, who offer a wide range of options.
I Have Another Question!
We hope to have answered all your questions here, but if you need any further details or have a question we still need to answer, please contact us!
Can I Get Involved?
Yes! We're still open to applications from traders, sponsors, and performers - see the links below!
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Traders
More InformationApplications are now open for all traders, including stalls, refreshments, and bars!
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Sponsorship
More InformationIs sponsoring Pride in Gloucestershire right for your business - if so we can't wait to hear from you.
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♿ Accessibility
Pride in Gloucestershire is committed to making our events as accessible and inclusive as possible.
We hope the information on accessibility helps you make an informed plan for your day with us.
Please ask at the Pride Information Point when you arrive if you need help at the event. Printed event programs are available on the day, including large font versions.
If you have any questions or accessibility needs, and you would like to inform us before our events, please email our Accessibility and Inclusion team at accessibility@prideinglos.org.uk. All personal information will be stored securely and handled in line with GDPR.
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What types of accessible toilet facilities are available at the event?
Pride March
The forming point is outside John Lewis and Partners - several public toilets are in the surrounding area.
Pride Event
We provide a range of accessible toilet facilities to ensure comfort and convenience for all attendees. This includes accessible portable toilets, baby changing facilities, and a staffed Changing Places ReviLoo, which is equipped to meet the needs of people who require additional assistance.
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Will there be sign language interpretation at the event?
Yes, we are proud to offer British Sign Language (BSL) interpretation for all main-stage programming. Our aim is to make every performance and speech accessible to Deaf and hard-of-hearing attendees.
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Is there a hearing aid loop system at the main stage?
Absolutely! The main stage is equipped with a hearing aid loop system to assist attendees with hearing aids in enjoying the performances without any inconvenience. Please switch your hearing aid to the 'T' setting to connect to the loop.
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How accessible is the park & march for attendees with mobility needs?
Pride March
The pride march occurs along the High Street, Pedestrianised Areas, and paved roads. The surface is suitable for wheelchairs, although it may be a little bumpy due to the paved areas. We have had many wheelchair users join us along the route in past years with no problems!
Pride Event
The entire park is accessible - taking advantage of the installed hardstanding pathways and ramped access to all areas.
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What facilities are available for attendees who may get overwhelmed by noise and crowds?
ButtonRecognising the diverse needs of our community, we have created a sensory zone designed to provide a quieter, more comfortable space for those who may find the event overwhelming. This zone is equipped with ear defenders and fidget toys to help manage sensory input.
The event is in an open park; visitors can leave and return later!
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Will there be places to sit and rest around the park?
Yes, the park has plenty of benches and places to sit. You are also welcome to bring your own camping chairs with you.
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Are assistance animals welcome at the event?
We wholeheartedly welcome assistance animals at Pride in Cheltenham and all Pride in Gloucestershire events. We recognise their essential role for many individuals and ensure they are accommodated so everyone can enjoy the event.
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I have another question / My question isn't listed?
Please email accessibility@prideinglos.org.uk, and our friendly and understanding team will get back in touch with the answer to any question within 3 days.
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How can attendees with accessibility needs request additional accommodations?
If you have any questions or accessibility needs, and you would like to inform us before our events, please email our Accessibility and Inclusion team at accessibility@prideinglos.org.uk. All personal information will be stored securely and handled in line with GDPR.
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Is there accessible parking available near the event venue?
There is no on-site parking at the event. However, there are several public, on-road, accessible parking spaces available on a first-come, first-serve basis.
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How can attendees with dietary restrictions find suitable food options at the event?
Our food vendors are carefully selected to offer a variety of dietary options, including vegetarian, vegan, gluten-free, and allergy-friendly choices.
Pride in Gloucestershire is a registered charity in England and Wales (Registered Number: 1185201)