PRIDE IN CHELTENHAM

Saturday 17th May 2025 • 12:00 - 18:00 • Imperial Gardens

Pride March 11:00 - 12:00 from Cheltenham High Street


🎤 A Spectacular Line-Up on Pride in Cheltenham's Main Stage 🎵
✨ Line-up to be announced early 2025 ✨

- PLUS -

🎪 Inspiring Talks, Community Meet-ups, and Engaging Activities in our "Village Hall"

🐾 2025's Pride in Cheltenham Dog Show with  all new classes
🏳️‍⚧️Trans* in Gloucestershire's Trans* Information Zone

🤸‍♂️ All new healthy body, healthy mind programme

🍔🍺Delicious and varied food and drink offering

🛍️Local businesses and non-profit organisations

Pride in Cheltenham Event Details

🐾 The 2025 Pride in Cheltenham Dog Show 🐾

The Pride Dog Show takes place in the middle of Pride with 7 classes up for grabs. Entry is £5 per dog/per class, and registration is on the day at the Pride Info & Merch tent. More information on entry and prizes to be announced.


Classes:

  • Fabulous and Fluffy 
    Showcase the fluffiest, most fabulous fur! Long-haired or short-haired, it's all about volume and style. 
  • Twinsies Tails 
    For owners and dogs dressed to match. From rainbow accessories to full-on outfits, this category celebrates twinning with your best friend. 
  • Proudest Pup Personality
    Highlight the dog with the most personality and energy, whether through wagging tails, playful jumps, or cheerful barks. 
  • Best Pawformance
    A talent show for tricks, obedience, or just general adorableness. Let the dogs show off their unique skills and charm! 
  • Golden Oldies
    Celebrate senior dogs who bring wisdom and charm to the show. 
  • Rescue Royalty 
    Shine a spotlight on adopted or rescued dogs, honouring their stories and their fabulous new lives.
  • Best in Show
    A showcase of all winners 


🍔Food and Drink🍺

Vinnie’s Mac and Cheese

Delicious base of mac and cheese plus your choice of mouthwatering toppings.

Pride in Cheltenham March

Join the Pride in Cheltenham march as our community stands up to show their voice. This march is much more than a celebration; it's a powerful statement of visibility for our community and our chance to ensure everyone understands the struggles we face and to call to our allies to join us.



Route & Timings

💠Gather outside John Lewis and Partners, High Street
⌚ Meet from 11:00am
🌈 Depart at 11:30am
✨ Arrive at Pride in Cheltenham at 12:00pm


Individual Registration

Individuals and friend/family groups do not need to register to join; show up on the day!

Group Registration

Part of a community group or organisation that wants to join the Pride in Cheltenham march? Fantastic! We ask all groups to register using the form below to help us organise the procession.

There is no fee for individuals or community groups to join the march; we ask for a token contribution if you join as a corporate group to help support the cost of delivering pride.

Community Group, LGBTQ+ Group, Pride Event: £ Free Entry
Corporate Entry Level 1 - Annual turnover under £500,000: £50 Entry
Corporate Entry Level 2 - Annual turnover over £500,001: £100 Entry


Registration Open Soon

Good To Know

🚌 Travel and Getting to Pride 🚎

Pride in Cheltenham is hosted in Imperial Gardens, Cheltenham, Gloucestershire, GL50 1QA


Bus (Stagecoach)
Stagecoach Bus Routes to Cheltenham Town Centre will take you only a 10-minute walk from Imperial Gardens. The "Cheltenham, Imperial Square" bus stop is right by the park for a closer stop.


Car

No private parking is provided at the event site. There is limited paid on-street car parking in the surrounding area; however, these are normally very busy, so we advise parking in the multi-story carparks in the town centre and walking to the park.


E-Scooter (Voi)
There is a Voi parking spot at the south of the park.

❓Frequently Asked Questions (FAQs)❓

  • What is Pride in Cheltenham?

    Pride in Cheltenham is an annual event celebrating the LGBTQ+ community and its allies. It's a day of unity, acceptance, and joy, featuring a pride march, live music, speeches, stalls, food & drink and more, aimed at supporting equality and diversity in our community.

  • When and where will Pride in Cheltenham take place?

    The event is scheduled for Saturday 17th May 2025, from 12:00 to 18:00. It will be held at Imperial Gardens, Cheltenham

  • Is there an entry fee?

    No, Pride in Cheltenham is free to attend! We believe in making our celebration accessible to everyone. However, donations are welcome and greatly appreciated, as they help us to continue this tradition.

  • What should I bring to the event?

    We recommend bringing sunscreen, a water bottle, comfortable footwear, and your pride flags or attire to show your support! Don't forget to check the weather forecast and prepare accordingly.

  • Are there any age restrictions for attendees?

    Pride in Cheltenham is open to people of all ages. There will be activities suitable for children as well as adults.

  • Will there be food and drinks available?

    Yes, there will be a variety of food and drink vendors offering delicious options, including vegan and gluten-free choices. Feel free to bring your own snacks, but please remember to leave no trace and dispose of your rubbish responsibly.

  • What measures are being taken to ensure safety and security?

    The safety of our attendees is our top priority. There will be security personnel and a first aid station on site. We are also working closely with Cheltenham Borough Council & Local Authorities to ensure a safe environment for everyone.

  • Can I volunteer at the event?

    Absolutely! We're always looking for enthusiastic volunteers to help make Pride in Cheltenham a success. Please take a look at Volunteering for more information.

  • Are pets allowed?

    Yes, pets are welcome but must always be kept on a leash. Please consider whether your pet is comfortable in large crowds and loud environments.


    We will also return with our annual Dog Show, so we expect many dogs to be on-site.

  • How can businesses or organizations get involved?

    Businesses and organizations can support Pride in Cheltenham through sponsorships, hosting a stall, or by participating in the march. For more information on how to get involved, please see the relevant sections under "Get Involved" on our website.

  • Can I bring signs or banners to the event?

    Yes, you are encouraged to bring signs and banners to show your support and express yourself. However, we ask that all messages are respectful and supportive of the LGBTQ+ community. Hate speech or offensive material will not be tolerated.

  • Is there a dress code for the event?

    There is no dress code for Pride in Cheltenham (other than minimum swimwear coverage)— feel free to express yourself in any way you feel comfortable! 


    Many attendees choose to wear pride colours or costumes, but this is entirely optional.

  • What happens in case of bad weather?

    Pride in Cheltenham will take place rain or shine! In the case of severe weather, we may adjust the schedule for safety. Please check our website or social media for real-time updates.

  • Is photography or video recording allowed during the event?

    Yes, attendees are welcome to take photos and record videos to capture the memories of Pride in Cheltenham. We encourage you to share your experiences on social media! However, please respect others' privacy and ask for consent before taking close-up shots of individuals or small groups.


    Please note we will be taking photographs and capturing video throughout the event.

  • Can I bring my own food and drinks to the event?

    Yes, you're welcome to bring your own food and non-alcoholic drinks. However, glass containers are not allowed for safety reasons. We also encourage you to support our food vendors, who offer a wide range of options.

I Have Another Question!

We hope to have answered all your questions here, but if you need any further details or have a question we still need to answer, please contact us!

Can I Get Involved?

Yes! We're still open to applications from traders, sponsors, and performers - see the links below!

Marketplace

Applications are now open for all traders, including stalls, refreshments, and bars!

Apply Now

Event Partners & Sponsorship

Is partnering with Pride in Gloucestershire right for your business - if so we can't wait to hear from you. 

More Information

♿ Accessibility ♿

Pride in Gloucestershire is committed to making our events as accessible and inclusive as possible.


We hope the information on accessibility helps you make an informed plan for your day with us.


Please ask at the Pride Information Point when you arrive if you need help at the event. Printed event programs are available on the day, including large font versions.


If you have any questions or accessibility needs, and you would like to inform us before our events, please email our Accessibility and Inclusion team at accessibility@prideinglos.org.uk. All personal information will be stored securely and handled in line with GDPR.

  • What types of accessible toilet facilities are available at the event?

    Pride March

    The forming point is outside John Lewis and Partners - several public toilets are in the surrounding area.


    Pride Event

    We provide a range of accessible toilet facilities to ensure comfort and convenience for all attendees. This includes accessible portable toilets, baby changing facilities, and a staffed Changing Places ReviLoo, which is equipped to meet the needs of people who require additional assistance.

  • Will there be sign language interpretation at the event?

    We are expecting to  be able to provide BSL at Pride in Cheltenham.

  • How accessible is the park & march for attendees with mobility needs?

    Pride March

    The pride march occurs along the High Street, Pedestrianised Areas, and paved roads. The surface is suitable for wheelchairs, although it may be a little bumpy due to the paved areas. We have had many wheelchair users join us along the route in past years with no problems!


    Pride Event

    The entire park is accessible - taking advantage of the installed hardstanding pathways and ramped access to all areas.

  • What facilities are available for attendees who may get overwhelmed by noise and crowds?

    Recognising the diverse needs of our community, we have created a sensory zone designed to provide a quieter, more comfortable space for those who may find the event overwhelming. This zone is equipped with ear defenders and fidget toys to help manage sensory input.


    The event is in an open park; visitors can leave and return later!

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  • Will there be places to sit and rest around the park?

    Yes, the park has plenty of benches and places to sit. You are also welcome to bring your own camping chairs with you.

  • Are assistance animals welcome at the event?

    We wholeheartedly welcome assistance animals at Pride in Cheltenham and all Pride in Gloucestershire events. We recognise their essential role for many individuals and ensure they are accommodated so everyone can enjoy the event.

  • I have another question / My question isn't listed?

    Please email accessibility@prideinglos.org.uk, and our friendly and understanding team will get back in touch with the answer to any question within 3 days.

  • How can attendees with accessibility needs request additional accommodations?

    If you have any questions or accessibility needs, and you would like to inform us before our events, please email our Accessibility and Inclusion team at accessibility@prideinglos.org.uk. All personal information will be stored securely and handled in line with GDPR.

  • Is there accessible parking available near the event venue?

    There is no on-site parking at the event. However, there are several public, on-road, accessible parking spaces available on a first-come, first-serve basis.

  • How can attendees with dietary restrictions find suitable food options at the event?

    Our food vendors are carefully selected to offer a variety of dietary options, including vegetarian, vegan, gluten-free, and allergy-friendly choices.

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